Palmwine & Friends X RedBull
The original celebration,
supercharged by Redbull
- Red Bull
- gives
- you
- Wings!
We entered a strategic partnership with Red Bull to collaborate across multiple creative and marketing fronts.
Recognising our expertise in connecting with the Nigerian youthful demographic, Red Bull partnered with us to conceptualise, execute and amplify a range of initiatives from live event activations, community experiences to digital campaigns. This partnership positioned us as the bridge between a global brand and locally relevant, high-impact projects.
Across these activations, we led creative direction, campaign strategy and on-ground execution, ensuring each initiative resonated with its intended audience while maintaining cohesion under the Red Bull and P&F umbrella.
The collaboration highlights our ability to drive multi-channel partnerships, blending culture, commerce and community to create meaningful engagement at scale.
